Certificate Overview
This Certificate equips you with industry-leading business and marketing strategies to help you launch and scale your own styling brand.
Join the ranks of the world’s top stylists by mastering essential skills in marketing, PR, and professional presentation. This certificate offers you all the tools you need to elevate your career and increase your income potential.
Whether you want to start your own business or pivot into a new career, the Certificate of Professional Styling provides the training and mentorship to achieve your goals.
Course Features
Course Duration: 18 months
Study In-Person or Online
Industry mentoring
Certification
Access job opportunities
Payment plans
Professional Styling Topics
In order to grow your brand and business, you need to have a clear strategy of how to market your business. In this topic, you’ll develop your brand voice and create a marketing plan to grow your business and generate new opportunities.
Client acquisition covers each aspect of the customer journey, from lead generation to activation, customer loyalty, and conversion rate optimisation. It requires a strategy that not only helps new and potential clients find your brand but retains them to become loyal clients and raving fans.
In this module you’ll learn about different acquisition channels and how to effectively use them, as well as implement these strategies by completing worksheets for your own business.
Get your brand and business in front of new audiences by becoming media-savvy with approaches and tools to navigate the world of PR. You’ll learn how to write and pitch styling-related content, navigate journalists’ questions and communicate your key messages across media platforms.
Presentations have the power not only to move, but to influence. And that’s really our job as a presenter, to share something that can influence our audience to either do, think or act differently.
In this module, we will be harnessing the power of a presentation through storytelling, as well as crafting content in a way that you can rely on knowing it as opposed to remembering it.
Styling doesn’t have to be purely 1:1 sessions with clients or working on creative projects. In this topic, learn how to develop digital and physical products to bolster your brand value and create additional revenue streams.
Level up your business with the planning and outsourcing tools to grow and scale. In this topic, you’ll develop critical thinking skills for growth, learn how to manage cash flow and business expenses and how to leverage your time utilising technology and outsourcing for growth.