The ASI Edit.

This International Women’s Day, we’re talking about action. About taking the dream you’ve been holding onto and turning it into reality. Because every step forward—no matter how small—is a step toward a future where more women rise, lead, and redefine success.
We realise our potential when we decide to move forward, even when the path isn’t fully clear. Whether you’re a creative or someone pursuing a new chapter, this is your reminder to take the leap.
The key to accelerating change and propelling forward? Action.

The Courage to Start
Behind every successful woman is the moment she decided to start. To stop waiting for permission. To quiet the doubts. To take the first step.
Starting a business, transitioning careers, or launching a creative pursuit isn’t about having all the answers—it’s about taking action, learning as you go, and trusting yourself in the process.
Progress Over Perfection
Too often, we delay our goals waiting for the perfect timing, the perfect plan, the perfect opportunity. But success isn’t built on perfection; it’s built on momentum. The women making waves in business today are the ones who started before they felt ready.
Taking action, even when it’s messy, builds resilience, confidence, and opportunity. The best way to create the future you want? Start now.

Confidence is the Game Changer
One of the biggest hurdles women face is not just external—it’s internal. Self-doubt can delay dreams before they even begin. But confidence isn’t something you wait to feel; it’s something you build through action.
Every decision to show up, speak up, and take a step forward accelerates the journey. Whether it’s launching a business or finally pursuing the passion project, taking imperfect action is better than standing still.

Lifting each other as we grow
No one achieves success alone. The women we admire— leaders, founders, creatives—know the power of community. When women support women, we accelerate change.
Whether through mentorship, networking, or simply amplifying another woman’s voice, success isn’t a solo journey; it’s a collective movement.

How can styling play a part?

The Power of Visibility
Representation matters. Seeing women at the forefront of business and innovation isn’t just inspiring—it’s necessary, just as seeing people of all shapes, sizes, ethnicities and abilities.
Fashion has the ability to lead the way in showing a greater representation of women across fashion campaigns, media and runways just as styling helps show women that they thrive when they utilise their uniqueness.

If you’ve been waiting for a sign, this is it. Whatever your dream—starting a business, building a brand—take the step.
The world needs more women who go after what they want. More women who build, lead, and create. This International Women’s Day, let’s not just talk about change. Let’s be the change.
The future isn’t waiting. It’s being shaped by the bold actions we take today. It’s time to accelerate action. Let’s accelerate together.

Date night. Two words that have the power to make even the most confident of us second-guess everything in our wardrobe. Whether it’s the butterflies of a first date or the comfort of date night with your long-time love, choosing what to wear can feel like a high-stakes game.

When the barometer rises, so does our sartorial stress. For many of us, summer dressing can feel like a puzzle with missing pieces. In winter, we have endless options: layers, textures, scarves, boots – all the elements that let us craft outfits with ease and personality. But when it’s 35°C (and climbing), the thought of layering anything feels about as appealing as wearing a wool jumper to the beach.

So, how do you look put-together in the warmer months without sweating through your chic ensemble?

As Stylists, we know the kind of power accessories can hold, and the benefit in having a few favourite go-to labels up your sleeve (pun intended).

So we’re sharing our 6 favourite Australian jewellery brands to get across. Some are affordable, some are fine jewellery, but they have one thing in common – they’re all pretty amazing.

Personal Stylist and Australian Style Institute Trainer, Claire Jensen, shares her journey to self-confidence in swimwear and challenges you to join the SGAF movement…

When it comes to style, it’s long been dominated by women’s fashion. But luckily for all the stylish men out there, menswear is catching up big time! Read on as we give you the fashion tips you need around what dress codes actually mean, which trends to follow and how to dress with the seasons.

In honour of Mother’s Day, ASI graduate and Personal Stylist, Lisa Naumann, dives into something that many women struggle with – how to bring confidence back to your style after having children.

You’ve probably heard of Dopamine Dressing. But what does the term actually mean (apart from being a cute alliteration)? We sat down with our founder, Lauren Di Bartolo, to deconstruct the latest buzz term in the fashion industry.

It’s easy to think that styling is all about great fashion and accessories, and while that’s a big part of it, there’s so much more to it than that. Here are 5 things I wish someone had told me about becoming a Stylist

After more than a decade of helping people get started in their dream career, I want to share with you some of the non-negotiables I’ve noticed when it comes to falling in love with your job.