The ASI Edit.

Tis’ the season to be stylish: how to avoid a festive fail ↘

09 December

The festive season is hard enough to navigate without adding the extra pressure of what you are going to wear to the hundred parties you have lined up. Luckily for you, we have your back.

Remove the labels: why you’re not a pear, or a season ↘

01 December

Personal styling is all about the individual –finding what works best for the client. Traditionally, the styling process has used the labelling of body shapes and finding a client’s ‘colours’ as a means to helping achieve this.

To blog or not to blog? ↘

05 October

Despite recent comments refuting the legitimacy of bloggers within the fashion industry (we’re looking at you, Vogue) – we still believe there is power in the blog.

How to avoid a flat lay fail ↘

20 September

Melbourne stylist Bonnie Kay is somewhat of a flat lay connoisseur. Motivated by her love for colour, texture and shapes, her flat lays have been featured in the likes of Fashion Journal We sat down with Bonnie to learn more about her how to nail the perfect flat lay.

How to Become a Personal Stylist: An Interview with Lauren DiBartolo ↘

06 September

There is a big difference between having great personal style and being a great personal stylist. You may not consider yourself the most fashionable dresser, but this doesn’t mean you can’t pursue a career in styling. Read on to hear some wise words from ASI Founder Lauren Di Bartolo.

Seljak Brand ↘

05 July

Meet Seljak Brand. Founded by the Seljak sisters, Karina and Sam, their vision is ‘to create a world without waste’ through the production of recycle-made blankets.

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