Short Course: Concept to Content

Create visuals that get noticed

Set yourself up for success with one of the fastest growing skillsets in business today. Learn how to plan and produce high quality imagery that will level up any brand or campaign. Images are the first touchpoint to reach an audience, making imagery the most critical asset we have to gain attention, influence decision making and cut through digital noise.

Course Features

On-demand lessons

Learn at your own pace

Support from Industry Leaders

Certification

Payment plans available

Enhance your resumé

Create better visuals → Communicate your story → Gain new opportunities → Create better visuals → Communicate your story → Gain new opportunities → Create better visuals → Communicate your story → Gain new opportunities → Create better visuals → Communicate your story → Gain new opportunities → Create better visuals → Communicate your story → Gain new opportunities → Create better visuals → Communicate your story → Gain new opportunities → Create better visuals → Communicate your story → Gain new opportunities → Create better visuals → Communicate your story → Gain new opportunities → Create better visuals → Communicate your story → Gain new opportunities → Create better visuals → Communicate your story → Gain new opportunities →

What’s included

  • On-demand video (up to 3 hours of learning and exercises per week)
  • 3 months of access to course materials
  • Support and feedback from industry professionals
  • Certificate on completion

Gain skills to

  • Plan and produce images that engage an audience
  • Increase brand and product appeal with a content glow-up
  • Plan for next-generation visuals that won’t become quickly outdated

Curriculum

Learn how to communicate a visual story that is unique and on trend, while having the quality to be long lasting for brands, campaigns, people or products.

In this lesson you will learn:

  • Values and emotions: how to communicate them visually
  • Visual moods: creating feeling behind a photo
  • Determining an aesthetic direction
  • Create visual stories to support your product, service or brand

Learn the principles of how impactful imagery is created. Gain inspiration as you learn how to elevate ideas, and translate them into exciting imagery, engaging campaigns or high quality photoshoots.

In this lesson you will learn how to apply:

  • Scale: the intentional sizing of visual elements including hierarchy to create impact
  • Colour: harness its impact and relationship with people, product and trends.
  • Props: what to avoid and how to leverage their usefulness in storytelling
  • Utilisation: develop sustainable and cost effective ideas

Take your ideas and see them transpire into professional concepts.

In this lesson you will learn how to:

  • Design a mood board to communicate your ideas and vision
  • Collaborate with creatives and designers
  • Utilise lighting to elevate your imagery
  • Find the ‘look’ with models and trends that reflect your vision 
  • Communicate your ideas like a professional

Learn how to level up the skills that you’ve learnt and apply them to a photoshoot or resume to create new opportunities and open new doors.

In this lesson you will learn how to:

  • Prepare for a photoshoot including the potential budgets and time frames
  • Utilise AI to elevate and create imagery
  • Design long lasting content in an era of short lived trends and audience fatigue
  • Incorporate your new skills into your resumé and professional portfolio

This course is designed for:

  • Business owners
  • Brand owners
  • Agency owners
  • Marketing professionals
  • Fashion professionals
  • Social media professionals
  • Content creators
  • Creative directors
  • Photographers
  • Stylists
  • Creatives

Meet your mentor

Lauren Di Bartolo
Lauren Di Bartolo is a stylist, advisor, speaker and the Founder of Australian Style Institute with close to 20 years of styling experience under her belt. Lauren has helped national businesses and individuals improve their brand image, and her expertise has been featured in Vogue Business, Fashion Journal, The Project, and Sunrise just to name a few. With extensive industry insights that benefit both educators and students alike, Lauren’s future thinking approach to the fashion and styling industries and their intersection with psychology are invaluable for this fast changing industry. Her methodology has inspired her students to progress their careers and work with their dream publications and projects.

Course begins in

Short course FAQs

No prior experience is required. The course is designed to accommodate people of varying experience. From beginner to seasoned professional, this course will be valuable to level up your skills in concept development and content creation.

The course is delivered online via our Online Learning Centre, allowing you to learn at your own pace. You’ll have access to on-demand video tutorials and practical exercises.

There are 4 modules that are completed over 4 weeks, and you’ll have access to your course materials and lessons for 12 weeks.

Yes, you will receive a digital certificate of completion that you can showcase in your portfolio, resumé or LinkedIn profile to demonstrate your new skills.

This course is ideal for business owners, professionals, creative humans, and anyone looking to enhance their creative storytelling and content production skills.

You’ll need access to a computer or smart phone, and an internet connection. There are no styling tools that are necessary to acquire as exercises can be completed digitally.

The course fee is $495. Payment plans are available across 4 weekly payments of $123.75. Full terms and conditions of payment can be found HERE.

Yes, you will have access to your mentor and Industry Professionals via live Q&A sessions. We’ll be announcing dates shortly and you will receive information on dates after enrolment, and sessions will be recorded if you are unavailable to attend live.

Concept to Content

Limited spots available
Enrol now for $495. Join us on January 20th. Payment plans available.