Editorial and commercial styling is one of the most sought after roles in fashion, and we get it! Working with teams of creatives on dream photoshoots sounds like a pretty great job. Of course, as our ASI stylists know it takes months of education and practice to get there but we all have to start somewhere.
Here’s your beginner’s guide on what to expect when learning how to style a fashion photoshoot, including insider tips from experienced ASI Fashion Stylists themselves.
Fashion Photography Trends
Fashion trends come and go, but having a good understanding of current and upcoming photography trends will be useful in the industry. Whether it be fashion photography, commercial photography, product or stock photography, your client will require or be drawn to a certain style or trend so, knowing these trends will help you stand out from your competitors. Here are just two of the most popular fashion photography trends right now.
Urban Fashion Photoshoots
Urban fashion photography is also known as street photography or street style photography. This photoshoot style takes place in built up areas and usually contrasts with the fashion in focus. Think haute couture styled in the graffiti-filled laneways of Melbourne. Below is a perfect example of this. ASI Stylist Bianca Rose shares insight into a recent shoot with New York model, Mary V for Zian Couture. The contrast of high end couture in a street style setting draws attention and ultimately stands out amongst traditional fashion photography styles.
Fashion Editorial Photoshoots
On the opposite end of the spectrum, we have fashion editorial photoshoots which find their home in the glossy pages of Vogue. The markers of these types of shoots are generally a curated set and an overall theme or story that is being conveyed. It’s the important role of the stylist to create looks to match this vision. During our 3 day in-person Advanced Certificate of Creative Styling, student stylists have the opportunity to do just that. They’re tasked with styling a denim themed editorial photoshoot to capture the garments in creative ways for commercial or editorial use.
Perfect Photoshoot Locations
Okay, so you’ve brainstormed creative photoshoot ideas and perhaps picked out a photoshoot style or trend to focus on, now it’s time to choose a location! The process of scouting for your perfect photoshoot location can be an integral part of finding inspiration, especially if you’ve chosen an outdoor photoshoot. Let’s explore the considerations for both indoor and outdoor photoshoot locations.
Outdoor Photoshoot Location
Decided on a street style fashion photoshoot? With the right planning and preparation, these can be incredibly creative and fun for the stylist, photographer and models – and you’ll achieve some stand out content. Here’s what to consider when finding the perfect outdoor photoshoot location.
- Scout the area prior to the shoot to ensure it won’t be crowded during your timeframe.
- Pick the right time of day to ensure the best lighting outcome for you and the photographer.
- Find a private area for changing outfits. Your models need to feel confident and comfortable when on location.
Indoor Photoshoot Locations
If you’re looking for less variables and more control, an indoor photoshoot is definitely the way to go. Having an indoor location to shoot means not having to rely on changing light conditions, or god forbid a sudden thunderstorm coming to put a damper on your shoot – and ruining that vintage silk blouse. Many editorial fashion photo shoots are shot indoors for these very reasons. Don’t forget – you can spruce up an indoor space for more interest, for example adding props, backdrops or even utilising unique locations themselves.
Australian Style Institute’s Melbourne HQ, Highline, is perfect as an indoor photoshoot location. Light-filled with high ceilings, the beautiful space has already hosted many photoshoots as part of our Advanced Certificate of Creative Styling, including our denim-themed editorial shoots!
Fashion Model Photography Poses
In order to maximise the time spent with your model and the garments you are shooting, ASI graduate Sara De La Cruz says that it comes down to creating a trusting relationship between stylist and model. “Making the model super comfortable in your presence is part of the art of styling, to create a trust between you and create comfort for her to work her magic.”
Imagine asking your model to strike an awkward or unusual pose before making them feel comfortable first? It would show up in the photos, trust us! Making sure that the pieces aren’t restricting and are flattering with each pose the model takes is important to keep an eye on as well. This may require adjustments, so BYO bulldog clips!
High Fashion Photography Lighting
While your job as a Stylist means you may not have control over photoshoot lighting, you do need to know how certain lighting techniques will affect the final shots and the overall theme you want to achieve. Tristan Judd, one of Perth’s leading fashion photographers, has pointed to a resurgence of film in fashion photography alongside digital. This is something that would need to be taken into consideration when thinking about lighting, and therefore the final outcome of the photoshoot.
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Lighting is integral for any photoshoot but even more so for high fashion photography. With the focus on the detail of the pieces, ensure you work with experienced high fashion photographers who understand the importance of quality equipment and lighting.
Fashion Photography Jobs
As they say, it takes a village, and a fashion photoshoot is no exception. This means there are many opportunities for you to get involved and be a part of the excitement. Australian Style Institute’s Advanced Certificate of Creative Styling is your pathway to editorial and commercial styling, becoming a creative director or even a runway or celebrity stylist.