We live in an ever-evolving world that emphasises the importance of digital platforms. Each day, more services are moving online, and that includes Personal Styling.
The rise of digital.
Personal Styling, at its core, is about building connection and rapport with clients. When words like connection and rapport come to mind, you would immediately think of in-person interactions because, trying to create connections with people through a device, laptop, ipad, or phone, sounds almost impossible. Think again. Thousands of brands and businesses today are successfully building a loyal customer base from behind their digital screens.
Becoming a stylist online.
We, at Australian Style Institute, have been saying for years that there is a place within the industry for Stylists to have an online platform and now, more than ever, we are seeing this come to life. Australian Style Institute student, Tina from Trash to Treasured, recently launched a styling experience that is completely online, with all consultations being done by zoom or skype, and all shopping taking place on online platforms. She is proof that online personal styling is a growing subsection of the styling industry and one of the reasons why you should join her.
When online shopping is the answer.
As we get busier we also get increasingly time poor. Most people, whether they be CEOs, office workers or students, don’t have time to do their laundry or cook dinner for themselves let alone go through the process of leaving the house to shop for clothes, which in itself is a time consuming and stressful task at the best of times. There is an easy answer to that: Online shopping. But, the world of online shopping can be daunting and overwhelming for those who don’t know how to navigate through the flashing banners advertising sales and the confusing sizes, fits and fabrics. That’s where your expertise in styling and knowledge of how to shop like a stylist comes in.
There are no location boundaries.
Online Personal Styling also allows you to have a wider customer reach. You are no longer limited to a single location as you would be with in-person styling. Online styling gives you the opportunity to be styling clients from the other side of the world as well as the other side of the city, all from the comfort of your home. You can reach people who live in rural locations or people who can’t leave their house. This is the beauty of being able to run style consultations using skype or zoom. You can even send them a digital questionnaire to complete prior, providing a detailed description of what their needs are as your client.
So now you know the ‘why’, but the big question is ‘how?’.
You may have a passion for styling, fashion, and for helping people look and feel their best but don’t know where to begin. It’s a daunting task to start something new, especially when you might not have the knowledge or support to make those dreams come true. Luckily, as the name suggests, Australian Style Institute is always there to help you launch your career and live your dream life in the styling industry.
Certificate of Professional Styling Online Course.
Just as styling businesses can be moved to online platforms so can learning how to style. Australian Style Institute is here to accommodate you with our Certificate of Professional Styling ONLINE. In just 6 months, our Certificate equips you with all of the skills that you require to launch your career in professional styling. With over 40 hours of trainer-led virtual classes, you will gain an understanding of the link between human behaviour and how it impacts the style and confidence of your clients. Through conducting client consultations while learning to address the body shape, lifestyle, and budget as well as learning about wardrobe editing, and how to shop like a stylist, you will become ready to take on the industry with confidence and all skills and support that you need.
Building your online brand.
Our Certificate of Fashion Styling ONLINE is your first step towards being an Online Personal Stylist. Next you have to build your brand. Building your brand is no longer restricted to certain ways of marketing sometimes only accessible by businesses with larger budgets set aside for marketing. These days, anyone can market their business regardless of budget or skillset. Thanks to platforms like Instagram, Facebook, and Twitter you can easily connect with clients and build your social media brand. There are also off the shelf digital options like Squarespace which provides you with everything you need to build your website and promote your services. But, to make it even easier for you to, our Certificate of Fashion Styling ONLINE will set you up with the sales and marketing strategies needed to launch your business and promote your online styling brand. You can even start with these handy 5 apps for boosting your branding on Instagram.
ASI student successes.
Explore our student stories for yourself and learn about their journey to success, or why not read about ASI stylist Emelia Morris and how she’s making waves in the styling industry? Our students have quickly gone on to become some of the highest paid stylists in the country and with the demand for personal stylists and virtual stylists rapidly growing, there is no better time than the present to explore where a career in fashion styling online can take you.
Enrolments are now open for the Certificate of Fashion Styling Online course, Apply here.
Check out some ASI stylists on Instagram.
Emelia Morris- @emeliamorrisstylist
Michelle Beltrame- @michellebeltrame_stylist
Brooke Flavey- @what_brooke_wore
Kerrie Carucci- @kerriecarucci_stylist