The ASI Edit.

The fashion industry is full of unspoken rules, many of which aren’t true.

Over the years, we’ve worked with thousands of aspiring stylists, career-changers, and professionals. And while their backgrounds differ, the beliefs holding them back are often the same.

Here are 8 styling myths no one talks about, but almost everyone believes (even if they’re not aware of it). 

Whether you’re road-tripping, out walking, travelling, or working through the holiday and New Year season, there’s one thing we often overlook – the small pockets of time that can be used to learn something new.

Podcasts and long-form interviews are an easy way to stay inspired, expand your fashion industry knowledge, and hear directly from founders and creatives shaping the future of fashion. If you’re looking for conversations that blend fashion, business, branding and lifestyle, this curated listening list is the perfect place to start.

Call it the ‘pandemic effect’ or just a collective revelation but we’ve all learnt one thing: comfort is non-negotiable. Yet somehow, so is looking like you’ve got your life together. The tricky part? Making sweatpants look like a choice, not a cry for help.

This International Women’s Day, we’re talking about action. About taking the dream you’ve been holding onto and turning it into reality. Because every step forward—no matter how small—is a step toward a future where more women rise, lead, and redefine success.

Date night. Two words that have the power to make even the most confident of us second-guess everything in our wardrobe. Whether it’s the butterflies of a first date or the comfort of date night with your long-time love, choosing what to wear can feel like a high-stakes game.

When the barometer rises, so does our sartorial stress. For many of us, summer dressing can feel like a puzzle with missing pieces. In winter, we have endless options: layers, textures, scarves, boots – all the elements that let us craft outfits with ease and personality. But when it’s 35°C (and climbing), the thought of layering anything feels about as appealing as wearing a wool jumper to the beach.

So, how do you look put-together in the warmer months without sweating through your chic ensemble?

As Stylists, we know the kind of power accessories can hold, and the benefit in having a few favourite go-to labels up your sleeve (pun intended).

So we’re sharing our 6 favourite Australian jewellery brands to get across. Some are affordable, some are fine jewellery, but they have one thing in common – they’re all pretty amazing.

Personal Stylist and Australian Style Institute Trainer, Claire Jensen, shares her journey to self-confidence in swimwear and challenges you to join the SGAF movement…

When it comes to style, it’s long been dominated by women’s fashion. But luckily for all the stylish men out there, menswear is catching up big time! Read on as we give you the fashion tips you need around what dress codes actually mean, which trends to follow and how to dress with the seasons.

In honour of Mother’s Day, ASI graduate and Personal Stylist, Lisa Naumann, dives into something that many women struggle with – how to bring confidence back to your style after having children.