The ASI Edit.

Faces of the Future of Fashion Perth: Edward Maradona ↘

02 July
2019

Moments before jet-setting off to Paris Fashion Week, Ed Maradona, Founder and Creative Director of Perth-based designer streetwear boutique Cabinet Noir, sat with us to chat about streetwear culture, the struggles of ‘brick and mortar’ retail and how a love for sneakers and breakdancing turned into a fashion career.

Everything you need to know about 70s, 80s & 90s Fashion. ↘

05 June
2019

Have you found yourself rummaging through your mum’s suitcase of old clothes searching for that perfect leather skirt she wore in the 80’s? Have you sifted through rows of jam-packed racks to find an op-shop bargain? Or spent hours scrolling through Etsy, Ebay and Depop to find a vintage one-of-a-kind?

The ‘Millennial Farmer’ on why wool matters ↘

22 May
2019

Wool Week 2019 is here and to celebrate we spoke with Anthony Close, a young and innovative Victorian wool farmer, on how wool is the answer to fashion’s problematic environmental footprint.

Jobs in Fashion: Finding the perfect career path for you ↘

15 April
2019

When you think about working in fashion you might automatically envisage an Anne Hathaway, ‘Devil Wears Prada’- type situation. A highly competitive assistant role, where you are forced to work 15 hour days in a cut-throat environment, probably doesn’t seem too inviting.

Fashion Designers to Follow in 2019 ↘

07 March
2019

With the fashion industry growing and changing everyday, it’s important to stay inspired and across new talent. Whether these designers are new, or old favourites headed on a different venture, these seven designers are sure to make an impact on what we wear in 2019.

Meet the woman behind Australia’s first Indigenous modelling agency ↘

21 October
2018

“Jira is the name of my great great grandmother from the Wuthathi Tribe,” says Perina Drummond, founder of Australia’s first Indigenous modelling agency, Jira Models.

Best Australian Online Shopping Sites ↘

09 October
2018

Online shopping is one of our favourite sports. Whether we are researching for a client or treating ourselves, we have to admit, we spend a little too much time digitally window shopping. Glass of wine in hand, here are our top picks:

Cleaning out your closet: our expert tips ↘

29 August
2018

Whether it’s ‘groundbreaking’ florals, sipping champagne trackside, donning outlandish headwear or sunny mornings and budding blooms, spring is synonymous with many things. Arguably the most undeniably spring-thing to do is clean. The change of season is the perfect time to declutter and organise your wardrobe.

The evolution of the menswear market, with Dalton Graham ↘

20 August
2018

“Retail is tough. You can create something really cool and have the best looking label, but you have to ask yourself, are you actually selling anything?”, asks founder of The Tailored Man and menswear expert, Dalton Graham. 

The most important lessons we’ve learnt from working in fashion ↘

13 August
2018

Fashion is one of the more misunderstood industries, with a shroud of mystery surrounding it, particularly when looking from the outside in. Hear from the team at ASI about what they’ve learnt about working in fashion.