The ASI Edit.

The evolution of the menswear market, with Dalton Graham ↘

20 August

“Retail is tough. You can create something really cool and have the best looking label, but you have to ask yourself, are you actually selling anything?”, asks founder of The Tailored Man and menswear expert, Dalton Graham. 

The most important lessons we’ve learnt from working in fashion ↘

13 August

Fashion is one of the more misunderstood industries, with a shroud of mystery surrounding it, particularly when looking from the outside in. Hear from the team at ASI about what they’ve learnt about working in fashion.

What an editorial stylist does and how to become one ↘

20 July

From wardrobe styling to image consulting, personal styling, commercial, corporate and celebrity styling and so much more, fashion styling is an incredibly diverse career path. And editorial styling is undoubtedly one of the most coveted and exciting areas.

What we learnt from styling at the Logies ↘

03 July

The stars weren’t the only ones who brought the glamour to the Gold Coast for the 60th annual TV Week Logie Awards.  Some of our budding Queensland stylists worked alongside celebrity stylists Lana Wilkinson and Donny Galella to assist in creating red carpet showstoppers for Elyse Knowles, Georgia Love, Lorinska Merrington and model Rebecca Harding. We spoke to our stylists to get the low down on all the behind the scenes action.

Decoding dress codes: what to wear for formal, casual & more ↘

22 June

From black tie to business casual, formal to cocktail, we have rounded up the only five dress codes that count. Oh, and we also took the liberty of decoding them for you, you’re welcome.

Laura Henshaw on KIC-ing goals and living your why ↘

25 May

Few influencers could claim the title of both role and Insta-model. Laura Henshaw, however, is an exception to the rule.

Overheard at Mercedes-Benz Fashion Week Australia: ASI Stylists share their experiences ↘

20 May

The who’s who of fashion flocked to Sydney last week for the 2018 Mercedes-Benz Fashion Week. A few of our talented stylists were among the crowd of prominent Aussie and International designers, magazine editors, models and influencers. We chatted with them about their favourite fashion moments, the most empowering things they saw and their biggest trend predictions!

Sentimental style: why you should sometimes follow your heart, not trends ↘

11 May

Psychologists have confirmed that clothing and our emotions are intrinsically linked. I experienced this first hand when a vintage Nirvana tee stopped me in my tracks in the months following the sudden loss of a dear family friend.

Behind the glamour of celebrity styling, with Lana Wilkinson ↘

03 May

“Sometimes I look back on my styling, and think it was a little questionable,” laughs Lana Wilkinson, while dressed in her anything but questionable Misha Collection suit.

How to slow down fast fashion with sustainable fashion stylist, Jenna Flood ↘

29 April

Sustainable fashion has become trendier than a pair of Gucci slides, but it remains a broad and polarising concept.

Take the quiz!