The ASI Edit.

Unless you’re one of the lucky ones, you will have experienced that feeling.

The festive season is hard enough to navigate without adding the extra pressure of what you are going to wear to the hundred parties you have lined up. Luckily for you, we have your back.

Personal styling is all about the individual –finding what works best for the client. Traditionally, the styling process has used the labelling of body shapes and finding a client’s ‘colours’ as a means to helping achieve this.

Despite recent comments refuting the legitimacy of bloggers within the fashion industry (we’re looking at you, Vogue) – we still believe there is power in the blog.

Melbourne stylist Bonnie Kay is somewhat of a flat lay connoisseur. Motivated by her love for colour, texture and shapes, her flat lays have been featured in the likes of Fashion Journal We sat down with Bonnie to learn more about her how to nail the perfect flat lay.

There is a big difference between having great personal style and being a great personal stylist. You may not consider yourself the most fashionable dresser, but this doesn’t mean you can’t pursue a career in styling. Read on to hear some wise words from ASI Founder Lauren Di Bartolo.

Meet Seljak Brand. Founded by the Seljak sisters, Karina and Sam, their vision is ‘to create a world without waste’ through the production of recycle-made blankets.