The ASI Edit.

Juggling a full-time corporate job whilst establishing her styling career, Emelia is now booked out months in advance for Professional Styling consultations and is Centre Stylist for Market Square Shopping Centre. This has all happened within one year! Read on to meet this impressive woman.

ASI’s guide on how to best use Instagram in order to build your followers.

There are five days till Christmas, and I’m guessing if you’re reading this article you fall into one of three categories.

We’re talking about sustainability in fashion all the time. But what do you do when your product doesn’t lend itself to typical sustainable practices?

Next up in the Future of Fashion Perth, West Australian designer Jonté Pike stole a few moments away from her new collaboration, to talk to us about sustainability, resilience and how local creatives supporting each other keeps the industry thriving.

Moments before jet-setting off to Paris Fashion Week, Ed Maradona, Founder and Creative Director of Perth-based designer streetwear boutique Cabinet Noir, sat with us to chat about streetwear culture, the struggles of ‘brick and mortar’ retail and how a love for sneakers and breakdancing turned into a fashion career.

“Jira is the name of my great great grandmother from the Wuthathi Tribe,” says Perina Drummond, founder of Australia’s first Indigenous modelling agency, Jira Models.

Fashion is one of the more misunderstood industries, with a shroud of mystery surrounding it, particularly when looking from the outside in. Hear from the team at ASI about what they’ve learnt about working in fashion.

Sustainable fashion has become trendier than a pair of Gucci slides, but it remains a broad and polarising concept.

Last week a group of budding Sydney stylists experienced their Certificate of Professional Styling and Image training.